I build WordPress websites that actually perform, not just look good. GSAP animations that hold attention, WooCommerce stores that convert, ACF systems that scale, and Figma prototypes that kill revision loops. Seven years, 500+ projects, and clients across Canada, the UK, Australia, and Pakistan.
Of hands-on WordPress and UX experience
I’m Sehrish Khalid, a senior WordPress developer and UX designer who handles the entire build. Strategy, design, development, animation, and SEO all come from one person, so you work with one accountable expert instead of a fragmented team that never talks to each other.
Over seven years I’ve shipped 500+ projects for clients in Canada, the UK, Australia, and Pakistan. My edge is a rare combination: Figma-first UX design, Bricks Builder and Elementor development, GSAP animation, ACF architecture, and technical SEO. That mix gets work approved around 40% faster and launched without the usual back and forth.
Upwork, 100% job success
PageSpeed, achieved consistently
“I do not just build websites. I build measurable results that move the business forward.” — Sehrish Khalid, WordPress Developer & UX Designer
From Figma prototype to WordPress build, animation, WooCommerce, branding and SEO, handled end to end by one senior developer.
Custom theme builds using Hello Elementor and Bricks Builder built to exact specification, fast-loading, and structured to rank. I've delivered 500+ WordPress projects across industries, from simple brochure sites to complex multi-page platforms. Every build follows a performance-first approach with clean, semantic code.
End-to-end WooCommerce store builds with full payment gateway integration Stripe, PayPal, and local gateways. I design conversion-focused product pages, custom checkout flows, and intuitive shop architecture. My WooCommerce clients have seen an average 25% increase in online revenue within 60 days of launch.
I create advanced GSAP animations that transform static websites into immersive experiences. ScrollTrigger-powered reveals, 3D card transforms, text stagger sequences, SVG path drawing, horizontal scroll sections, and cursor interactions. These are not decorations they are retention tools that increase average session duration by 30%.
Advanced Custom Fields combined with custom post types allow me to build WordPress sites that function as fully tailored content management systems. Dynamic portfolio systems, real estate listing platforms, course builders, staff directories, and product configurators ACF makes WordPress genuinely powerful.
I design high-fidelity Figma prototypes that communicate every interaction, spacing, and animation before a single line of code is written. Clients approve designs 40% faster because they can actually experience the website before it's built. Every design decision is rooted in user psychology and conversion principles.
Leveraging AI workflows to accelerate development and design precision.
Performance is not optional it is strategy. I optimise Core Web Vitals, implement lazy loading, convert images to WebP, configure caching, and audit technical SEO with Rank Math Pro. My average improvement is 35% faster load time. A faster website ranks higher, converts better, and retains users longer.
Logos, brand identity kits, typography systems, colour palettes, and print collateral delivered in AI and PDF for every use case. I've completed full branding projects for 15+ clients using Illustrator and Photoshop, ensuring visual consistency from website to business card to social media.
How I work
Six steps from initial brief to live website. No surprises. No scope creep. Just clear communication and consistent delivery.
Every project starts here. I study your business model, target audience, and competitive landscape. We define project goals, site architecture, and measurable KPIs before any design begins. This prevents expensive changes later and ensures every decision serves a business purpose.
I design high-fidelity Figma prototypes showing every page, interaction, and animation. You can click through the prototype as if it were a live website. Clients approve at this stage 40% faster because there are zero surprises during development. Revisions at the design stage cost nothing, at the code stage they cost time.
Hello Elementor as the base theme, the fastest WordPress theme available, made by Elementor themselves. Bricks Builder for advanced custom layouts that require pixel-level control. ACF Pro for dynamic content architecture. WooCommerce for full e-commerce. Clean, semantic HTML throughout.
Once the structure is complete, I add a custom GSAP animation layer via a dedicated JavaScript file, with zero plugins and zero conflicts. ScrollTrigger reveals, 3D transforms, text stagger, SVG path drawing, horizontal scroll sections, and subtle cursor interactions. Every animation is purposeful and performance-tested.
Performance is built in from the start, not bolted on at the end. WebP conversion, lazy loading, critical CSS, caching (WP Rocket or LiteSpeed), Rank Math Pro technical SEO, schema markup, and sitemap submission. Target: 90+ PageSpeed. Achieved consistently, including a documented jump from 54 to 91 on a live project.
Cross-browser and cross-device testing on real devices. Final QA on all animations, forms, links, and checkout flows. Google Analytics 4 and Search Console setup. A clean handover document with credentials, plugin list, and a usage guide. Post-launch support is included in every package, with ongoing maintenance available.
Revenue in 60 days
PageSpeed score
Bounce rate
Design to launch
Testimonials
A few words from the founders, marketers, and teams I have worked with across four continents.
Sehrish Khalid rebuilt our site and our conversion rate jumped within the first month. The animations feel expensive, and the page speed is the best we have ever had.
Sehrish delivered a Figma prototype so detailed that approvals took days, not weeks. The final WordPress build matched it pixel for pixel.
We migrated a complex WooCommerce store with zero downtime. Clean code, clear communication, and genuinely fast support after launch.
The GSAP animation layer transformed how our brand feels online. Subtle, smooth, and never in the way. Easily our best web investment.
Yes. The majority of my clients are based in Canada, the UK, and Australia. I work in UTC-friendly hours and respond within 24 hours to every enquiry. All project communication is in English.
A Starter project typically takes 7–10 days. A Pro project takes 3–4 weeks. A Premium project takes 5–7 weeks. Timelines are agreed in writing before any work begins.
Both — depending on what’s right for the project. Hello Elementor with Elementor Pro is the fastest, most maintainable approach for most sites. Bricks Builder gives me pixel-level control for complex custom layouts. GSAP animations are always added as custom vanilla JavaScript — never via a plugin.
Yes. I regularly audit, fix, and redesign existing WordPress websites, including WooCommerce stores, ACF-powered platforms, and Elementor builds. I will do a free site audit before proposing any work.
Three things. First, I combine development, UX design, animation, branding, and SEO — you deal with one person instead of a team. Second, I have delivered quantified results: 35% faster page loads, 25% revenue increases, 40% faster client approvals. Third, my GSAP + Bricks Builder + ACF combination is rare globally — not just in Pakistan.
Yes. Monthly maintenance plans start at $80/month and cover plugin updates, security monitoring, performance checks, and up to 1 hour of content changes per month.
Custom WordPress websites that combine clean code, strategic design, and measurable performance.