Goals Into Actions
Identity and merchandise system for a coaching and productivity brand.
What is included
Everything in the build.
Illustrator · Photoshop · Brand Kits
- Logo suite with horizontal, stacked, and icon marks
- Colour palette with hex, RGB, and CMYK values
- Typography system and brand style guide
- Files in AI, EPS, SVG, PNG, and PDF
A brand has to survive every size and surface it will ever appear on: a favicon at 16 pixels, a business card, a four-metre banner, someone’s phone screen at arm’s length.
So the identity is built as a system rather than a single logo. Variants for every context, a palette documented with contrast ratios so it stays accessible, a type scale with licensing notes, and usage guidelines that tell whoever comes next what not to do.
Selected work
Projects that used this service.
Nexus Urban Developments
Corporate identity for an urban property developer.
Aura Beauty
Brand identity and packaging for a cosmetics line.
Synthetic Synergies
Identity and packaging for a scientific products company.
Mehran Bio Energy
Brand identity for a bio energy company.
Aurora Real Estate
Brand identity for a real estate and development company, built around a compass mark.
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FAQs
Frequently Asked Questions
How many logo concepts do I see?
Three distinct directions, not three variations of one idea. You pick a direction and we refine that one through two rounds. Concepts that are near-duplicates waste your time.
Do I own the final design?
Yes. On final payment all source files transfer to you: AI, SVG, PNG and PDF. Any licensed font is documented with its licence so you know what you can and cannot do.
Can you match an existing website?
Yes, and the reverse is more common: the brand is built first and the site follows it, which is why the palette ships with contrast ratios already checked.
Ready to build something that performs?
Tell me about your project and I'll tell you exactly how I'd approach it. Free 30-minute consultation, and I reply within 24 hours.